The media buying platform, powered by seller signals
Our media buying platform connects advertisers to first-party data signals from media owners - running custom algorithms to drive outcomes while keeping media owners' data safe.
Redefining data-driven advertising
Data that performs
Media owners generate powerful data signals. They deliver over twice the number of sales for advertisers compared to traditional third-party data.
Nodals provides unique access to media owners' first-party data.
Direct and Secure access
Media owners need to keep control of their data. This can only be done by connecting to data at the source, which also reduces cost and removes 75% of carbon emissions.
Nodals runs custom algorithms directly on the media owners' data.
Causation not correlation
Measurement of advertising has evolved from unreliable deterministic techniques to advanced probabilistic techniques to measure true uplift.
Nodals optimises and activates advertising to drive true uplift.
Insights
Exploring the future of data-driven advertising through our latest insights and perspectives
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Nodals for Media Sellers
Maximise the value of your first party data
Nodals for Media Buyers
Drive your media budget to maximise real outcomes
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